Founded by an Australian-based company, Scenic Tours, which started in 1986 as a coach tour company serving Australia. By 1995 the company had grown well past it’s homeland borders and had become a world-wide tour company. In 2005, Scenic began to charter river cruise ships for its guests traveling in Europe and in 2008, the company launched an upscale river cruise line with its own ships, branded as “Scenic Space Ships.” While Scenic’s luxury brand catered to travelers who were seeking upscale river cruise experiences, the company also saw a need to serve the less-affluent (and possibly younger) travelers. Like the Scenic brand, Emerald Waterways has custom-crafted vessels referred to as “Star Ships” that began sailing on a few of the European rivers in early 2014.
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